YOU
CAN'T DO THAT ON TELEVISION:
Ten years later, it's still the kids' show parents hate
Originally from The Ottawa Citizen
on February 4, 1989
By:
Tony Atherton
Just
before all hell breaks loose in Fatal Attraction, Michael Douglas's
character snuggles in beside his daughter in front of the TV to
watch an Ottawa high school student get sloshed with green slime.
It's
a tender moment in the film, a foil for what's ahead, and You
Can't Do That On Television, made in the studios of CJOH-TV, is
an integral part of the distinctly '80s sense of well-being.
That's
hard for Canadians to fathom. Most outside Ottawa know the show
only peripherally; until this season, the last time it had Canada-wide
exposure was 1982. Yet in 1986, 10,000 children flocked to the
annual Easter Bunny garden party at the White House to get autographs
from the show's stars: a well-cured Ottawa ham named Les Lye and
a group of precocious Ottawa teens.
Ten
years after it began, You Can't Do That On Television is a pop-culture
icon, a TV show with moment; kids love it, parents hate it, careers
and cable networks have been built upon it.
On
Feb. 3, 1979, during a live, local low-budget production, a bucket
of viscous, green gunk was slopped on the head of a grimacing
moppet. The show has never looked back.
It
now boasts production executives in New York, merchandising spinoffs
from T-shirts to Green Slime Shampoo and hundreds of thousands
of kids watching each day in the U.S., Australia, Britain and
parts of Europe.
This
year, for the first time, it also has a daily berth here at home,
becoming within weeks of YTV's launch the highest-rated children's
show on the cable network. This month, YTV will begin airing two
episodes a day.
A
new generation of YCDTOTV is in the wings. The U.S. children's
network Nickelodeon has ordered 20 fresh episodes, the first produced
in nearly two years. A new repertory cast of Ottawa kids was assembled
last spring (the originals, now in their 20s, are a bit long in
the tooth), and the series has been taping at CJOH since November.
The
young faces have changed, but everything else remains the same:
the assiduously seedy sets designed by John Galt (though Galt
himself is now a high-definition TV trail-blazer with Sony Ltd.);
the crew that labored under director Jeff Darby [sic] (though
Darby is now a programming guru with Nickelodeon and MTV); and
the infinitely expressive mug of Lye (second only to slime as
the series's most-enduring symbol).
Also
unchanged is the show's smart-ass smirk, an unflinching commitment
to irreverence. Teachers are ogres on YCDTOTV, parents dim-witted,
drunk and disreputable. Bodily functions are always good for a
giggle in the rapid-fire sketches, along with fractured sight
gags, bad puns and general absurdity.
The
school-yard humor almost universally offends parents. ''A man
came up to me the other day and said he wished fervently his kids
wouldn't watch that show,'' says YTV's president Kevin Shea. ''It's
a typical reaction.''
Just
as typical, says Shea, is the steady stream of fan mail from eight-
to 12-year-olds. The show was an instant hit in Ottawa 10 years
ago, and last month, a survey by the Citizen's Kids' Page rated
it second only to The Cosby Show among young local viewers.
''Fred
Rogers (PBS's somnolent, twangy kiddy-show host) hates the show,''
admits YCDTOTV's soft-spoken creator, Roger Price. ''He doesn't
realize we're saying the same thing _ I'm saying it to eight-year-olds
and he's saying it to four-year-olds... I care about my viewers:
I don't care what their parents may want them to be, I care about
them for what they are...
''We
hear a lot about respecting people's cultures. We should also
respect the culture of eight-year-olds. The more we condemn it
and the less they are secure in it, the less likely they are to
move on.''
That's
high-sounding rhetoric about a program that features a short-order
cook named Barf and jokes about kids being shot by firing squads
or chained in dungeons. It stands out like a sore thumb against
the gentle, pre-school programs Canadian TV has become famous
for _ and Canadian parents adore.
''Canadians
are a pretty precious lot about their kids,'' says CJOH general
manager Bryn Matthews. It's an attitude that has made it difficult
for the show to find a spot with a Canadian network, he says.
''Too
many TV shows are diminishing the self-respect of children, putting
up good role models all the time who make the children feel inadequate,''
says Price.
Apparently
professionals agree. In 1986, a USA Today survey of pediatricians
and child psychologists named YCDTOTV one of the best shows for
six- to 11-year-olds.
Price
has had plenty of time to hone his opinions on children's TV.
A one-time BBC documentary producer specializing in children's
issues, he turned to producing for children with Britain's Thames
TV in the '70s. The Tomorrow People, a science-fantasy program
now seen on YTV, became an instant hit.
He
followed that success with precursors of YCDTOTV, You Must Be
Joking and You Can't Be Serious, which invited untrained London
street kids into the studio to wreak havoc.
On
a visit to Canada in the late '70s, he met Matthews, then executive
producer at CJOH, and interested in new forms of children's TV.
Matthews lured him to Ottawa and You Can't Do That On Television
spent two seasons as a live, hour-long production.
CTV
ran it for a couple of seasons, mostly on Saturday mornings, but
briefly in prime-time after demanding that Laugh-In alumnus Ruth
Buzzi be added to the mix. (Buzzi was soon dropped in favor of
Ottawa actress Abby Hagyard, the only adult figure besides Lye).
But
the show's big break came when Nickelodeon, three years old and
struggling to find an identity, started carrying the show in January,
1982.
''It's
one of the first shows that brought Nick its new image,'' says
the cable network's Brown Johnson. ''Nickelodeon started out being
goody-goody. It changed from being a channel that's good for kids
to being a channel for kids. You Can't Do That On Television gave
us the vocabulary we needed.''
It
also gave the channel its senior vice-president of production.
Jeff Darby [sic] was a neophyte producer-director not long out
of Algonquin College when CJOH assigned him to YCDTOTV. He and
Price hit it off immediately, and his enthusiasm soon impressed
Nickelodeon.
When
he left the show in 1984, Nickelodeon offered him a job. Now he's
a programming star, one of the creator's of the channel's ground-breaking
children's game show Double Dare, and perhaps the highest profile
apostle of the gospel according to Roger Price.
Price
was harder to lure away. Despite a lack of recognition here and
offers from L.A., he was determined to stay in Ottawa, a city
he loved. In 1983, he tried to create his own outlet. Price and
CJOH cohort Rob Burton, inspired by what YCDTOTV had done for
Nickelodeon, applied to start a Canadian children's channel.
The
idea was underfinanced, but it sowed a seed. Burton became one
of the driving forces behind YTV, and now serves as its program
director. Price owns a small piece of the children's channel.
Price
has returned to the new season of production intent on not getting
too close to his young stars. He found it wrenching when he lost
the last set to university, jobs and rampant hormones.
However,
he hasn't said goodbye to all the old group. Kevin Kubesheski
is a production assistant on the new series, and Adam Reid, 16,
is Price's co-writer.
Christine
McGlade, familiar to YCDTOTV fans as ''Moose,'' is now 25, and
in her last year at Ontario Art College. She could be back to
help Price on a new project he has in mind, something that could
do for women what You Can't Do That on Television does for kids:
meet the needs of an under-served minority.
How?
Well in Britain he upset a lot of male TV critics with a sassy,
short-lived series for Thames called Pauline's Quirks, a show
Price describes as a ''female version of Benny Hill.''
''I'd
like to use that again,'' he says.
Roger,
are you sure we're ready for this?